Use Water Wisely: A Cheer for Custom Tanks!

It is very easy to underestimate the importance of commonly used things; a fitting example would be water. But here is Mary Jordan, founder of “Word Above the Street”, trying to make a difference. The campaign aims to promote local awareness of water conservation by dressing up water tanks. It is a posh community activity featuring several artists, who will use vinyl-covered tanks as their canvas. The approach is fresh and highly inventive. Now, when a New Yorker looks up, he could see custom tanks in the sea of billboards and would be reminded of his involvement in resolving this worldwide problem. However, even outside New York, people are encouraged to take part. Support the movement with custom tanks from companies like ModuTank Inc., who prop up this project to remind people of the value and scarcity of water. We are susceptible to forgetting, but if we have something to remind us of our resolutions, we can be more confident of an imminent change.

http://www.modutank.com/clean-everyday-water-in-custom-tanks-artist-designed-for-the-urban-setting/